The brief: Addhire Vehicle Rentals has been established for over 30 years. They have a strong local reputation for providing an impressive fleet of cars, vans and campervans as well as providing a first class customer service experience. Historically the majority of rental sales has been from van hire and they wanted to increase awareness that they also hire cars and campervans nationwide.
What we did: Addhire approached us to manage all aspects of their marketing. We started by researching and writing a workable marketing plan for their business and made recommendations to meet their objectives. We recommended our Small Business Solutions package which included website management, telemarketing campaigns, social media management and CRM management. We then implemented their campaigns and provided monthly reports which included measurements of their marketing activity. We helped increase sales, social media account followers and interactions within.
Quote: “As an extremely busy organisation we simply don’t have time to look after marketing internally, so we approached Bluezoo. We have used both their Small Business Solutions and Marketing by the hour services and are really pleased with the results. They have really got to know our business well and understand our customers needs. Some of the marketing activities have included telesales days and successfully managing our social media, leading to increased enquiries and sales. We find Bluezoo is really approachable and make cost effective recommendations to us, so our marketing doesn’t end up costing us too much”
Sharon Basford, Company Secretary